Another standout project was the opening of the Luna Mae London flagship boutique in Belgravia, founded by Claudia Lambeth — a luxury, appointment-only space designed to completely redefine the bespoke lingerie experience.
Set across a beautiful ground-floor showroom and underground atelier, the concept brought a true “Savile Row” approach to lingerie, where clients could have exact measurements taken, patterns personally stored, and even watch bespoke commissions being handmade in the workshop below. The brand specialised in custom bras, bustiers, corsets and elevated ready-to-wear pieces, creating an experience that felt intimate, personal and deeply luxurious.
The launch event brought together fashion, hospitality and celebrity culture, attracting notable guests including chef Mark Hix and comedian Jimmy Carr, with coverage captured by Getty Images. Michelin-starred chef Angela Hartnett curated the canapés for the evening, adding another layer of elevated experience to the launch.
Beyond the flagship opening itself, I continued working across a number of further projects connected to the brand — helping shape collaborations, partnerships and experiences that elevated Luna Mae London within the luxury space. This included collaborations with Champagne Charles Heidsieck, where fashion, hospitality and premium brand storytelling came together to create experiences that felt aspirational, immersive and culturally relevant.
Projects like this are where I thrive — creating moments that feel exclusive and memorable, while making sure every detail aligns with the brand’s identity, audience and long-term vision.