One of the large-scale lifestyle collaborations I worked on was Asia’s biggest rosé festival, hosted at The Peak Lookout as part of a four-city tour across Hong Kong, Shanghai, Macau and Singapore.

Returning for its ninth consecutive year, the festival brought together hospitality, luxury lifestyle, food and wine experiences in a way that felt immersive, social and culturally relevant. I helped curate and shape elements of the experience, focusing on partnerships, guest experience and creating moments people genuinely wanted to be part of — not just attend.

The event featured rosé tastings, free-flow experiences, educational masterclasses and curated food pairings, including a bespoke dim sum and rosé collaboration with Madame Fù. From atmosphere and audience to brand alignment and experiential detail, the focus was on creating an event that felt elevated, interactive and memorable from start to finish.

Projects like this sit perfectly at the intersection of hospitality, branding, partnerships and experience-led marketing — bringing together communities, conversation and brands in a way that feels effortless but strategically considered behind the scenes.