I’ve built my career across both the creative and corporate worlds — from fashion and financial headhunting to building and running my own business from scratch. My experience spans London and Hong Kong, where I’ve worked with founders, investors, corporate brands and fast-growing businesses, bringing together strategic thinking, commercial awareness and creative energy.

Building a business in one of the toughest industries out there has taught me the realities of entrepreneurship first-hand. I know what it feels like to wear every hat, raise investment, navigate pressure, and push forward even when things feel uncertain. I’ve worked closely with investors, built strong networks and partnerships, and learned how important clarity, resilience and momentum are when growing a business.

Alongside running my own business, I’ve spoken at events and panels including hospitality experiences at the The Championships, Wimbledon alongside former British tennis player Laura Robson and former Olympic skier Chemmy Alcott, as well as speaking at University of Oxford. One thing I always come back to is this: people don’t just buy from you — they buy into you. Your energy, your story, your values and your vision matter just as much as the product or service itself.

I’m proud to have been a finalist in the 2025 Great British Entrepreneur Awards, but more than anything, I’m passionate about helping other founders bring their ideas to life. Running a business can be an incredibly lonely place, and I want to be the person who helps founders cut through the noise, focus on what matters, and catapult their businesses into brighter, bigger spaces.

I do things differently — with honesty, energy and a hands-on approach. Whether I’m working with startups, founders or established corporate brands, I bring real-world experience, fresh perspective and a genuine passion for helping businesses grow with purpose, taking them from hot mess to hot brand.